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MEMBERS
ONLY - CALSCAPE EXPO HANDOUTS
Last
year, the location for CalScape Expo returned to Palm Springs, and settled
at the Wyndham Hotel and Palm Springs Convention Center. For 2009, PIA's
CalScape Expo returns to vibrant Las Vegas - and a new home at the Flamingo
Harrah's!
Most of the files listed below are Adobe PDF files. You will need Adobe Acrobat Reader software to view these files. You may download Acrobat Reader for free from the following link: www.adobe.com
By clicking on the links to the PDF documents you may download the file after enterring your username and password. Current members will already have a User ID and password. Your username and password are listed on your Member Welcome letter for this year. If you have any problems with your username and password you may also email or call the PIA office for assistance.
HANDOUT MATERIALS FROM PREVIOUS CALSCAPE EXPOS
CalScape Expo 2008
Keynote: Filling the Glass - Barry Maher,
Barry Maher & Assoc.
The
Skeleton Protocol: Making Your Negatives Braggable -
A Maher webpage for CalScape Expo.
Roundtable
Lunch: Today's Topics - Art Campbell, National Interiorscape Network
Topics
are: Selling in Today's Economy, Cost Effective Marketing Practices, Pros
& Cons of a
Multi-Cultural Workforce, Strategies for
Dealing with Today’s Economic Challenges,
Locating Quality Technicians
Niche Market: Low Voltage Lighting - Kasey Keller, Ewing Irrigation
Design for the 21st Century - Michael Kollins, Otis College of Art and Design
Container Gardening with One Foot in the Tropics - Davis Dalbok, Living Green
Building Brand and Building Your Bottom Line - MJ
Gilhooley, Gilhooley Consulting - Handout
coming soon!
Communicating with Diverse Personalities - Linnaea Newman, Linnaea Newman & Assoc.
CalScape Expo 2007
Keynote: Service is Selling - Rick Segel, Rick Segel & Assoc.
Breakout: Find 'Em, Hire 'Em, Keep 'Em - Rick Segel, Rick Segel & Assoc.
Breakout: The Essential Online Solution - Rick Segel, Rick Segel & Assoc.
Green Building Movement and What it Means to Interiorscapers
What
is "Green" Without Plants? - Barb Helfman, TOPsiders
Inc.
Making
the Green - Shane Pliska, Planterra Corp.
Containers - How to Turn Them Into $$$ Makers - Stephen Block, Inner Gardens
Design
Fundamentals & Working w/ the Design Community*
- Bill McWhorter, ASID, McWhorter Design
*Please
Note: The Design Fundamentals download
is a large PowerPoint (7.32 MB). It may take a long time to load.
The “Dirty Dozen” - The 12 Most Frequently Asked Questions - Barb Helfman, TOPsiders Inc.
CalScape Expo 2006
Keynote: Life is a Series of Sales Situations - Patricia Fripp
Breakout: How to Promote Your Business: High-tech, Low-tech, No-tech! - Patricia Fripp
Specimen Palms in the Interiorscape - Dr. Henry Donselman, Palm Specialist
Managing Your Business for Profit - It All Starts with Pricing - Larry Bangs, Bangs Business Coaching
2007 Color & Design Trends - What's Hot
& What's Not - Denise
Turner, ASID, CID, Color Marketing Group
2007
CMG Color & Design Trends
(Also: Title
Page)
Hue
Are What You Paint
CalScape Expo 2005
Principals of Interior Landscape Design (2 Part)
1,
2
- Nelson Hammer, Hammer Design
*Please
Note: The Nelson Hammer Landscape Design #2 download is large
(15.3 MB). It may take a long time to load.
Digital
Sales: Telling Your Story Visually - Cheri Ratay, Initial Tropical
Plants - Seattle
*Please
Note: The Digital Sales download is large (11.6 MB). It may take
a long time to load.
Keynote: Strategic Planning - Implementing Your Vision - Judy Guido, Guido & Assoc.
Breakout: Are you Worthy? Establishing Customer Value - Judy Guido, Guido & Assoc.
Last Minute Holiday - Barb Helfman, CLP
Establishing Quality Control for Techinicians
Account
Evaluation (Excel Format) - Beth Stenglein, Decorative
Plant Service Inc.
Service
Evaluation (Excel Format) - Beth Stenglein, Decorative Plant Service
Inc.
Account
Review Form (Word Format) - Ron Vancour, Accent Interior Landscaping
Account
Evaluation (Word Format) - Bert Wingard, A-Oak Farms
Tech
Training Evaluation (Excel Format) - Vicky Cate, Evergreen Interiors
Patioscape Pricing for Profit - Tony Caruso,
Decorative Plant Service Inc.
Patioscape
Pricing (PowerPoint Format)
Pricing
for Profits (Excel Format)
CalScape Expo 2004
Its More Than Just Price - Rick Segel, Rick Segel & Associates
How to Differentiate Your Business - Rick Segel, Rick Segel & Associates
Customer Service for the Front Line Tech - Vicky Cate, Evergreen Interiors
Patioscaping: Recipes for Success - Tony Caruso, Decorative Plant Service
Patioscaping: Pricing for Profits - Tony Caruso, Decorative Plant Service
Patioscaping: Math Forumla Website - Tony Caruso, Decorative Plant Service
The State of the Plantscape Industry - McRae Anderson, McCaren Designs
Relationship Sales and Marketing - M. J. Gilhooley, Gilhooley Consulting
Pest Identification & Management - Lori Ann Asmus, The Emerald City
Scales (#7408), Whiteflies (#7401), Fungus Gnats (#7448),
Spider Mites (#7405), Aphids (#7404), Thrips (#7429)
Please note: All pest identification and management publications are by the University of California Cooperative Extension and are found at their website - www.ipm.ucdavis.edu
CalScape Expo 2003
Being Your Customers Best Resource - McRae Anderson with Cindy Peterson
The Plant is Dead - I Think... - Vicky Cate, Evergreen Interiors
CalScape Expo 2002
Training the Trainers - Vicky Cate, Evergreen Interiors
Technician Performance Review Form
Keynote Speech - Doug Trenary, Doug Trenary's Fast Track
Contracts, Costs & Pricing - Barb Helfman, TOPsiders
Some Insecticides and Miticides Labeled for Interior/Indoor Use - Dr. Ann Chase, Chase Research Gardens
CalScape Expo 2001
Keynote Speech - Responsible Managers Get Results - Gerry Faust
Attracting and Retaining the BEST Team - Karin Senneff
CalScape Expo 1999
Biological Control of Pests of Interiorscape Plants - Dr. Mark Hoddle
PIA ~ 493 S. Highland
Ave., Ukiah, CA 95482-4633 ~ Ph: 707/462-2276 ~ Fax 707/463-6699 ~ pia@piagrows.org